Privacy policy

At ftwearapparel.com, operated by VELOCITYVEST COMMERCE LLC (registered at 3300 Greenhill Ln, Louisville, KY 40207), we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (ftwearapparel.com), place an order, or interact with our services. We are committed to complying with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) for users in the European Union (EU), to ensure your personal information is handled responsibly and transparently.

Information We Collect

We collect two types of information: personal information (information that can be used to identify you) and non-personal information (information that cannot be used to identify you).

1. Personal Information

When you visit our website, create an account, place an order, subscribe to our newsletter, or contact our customer service, we may collect the following personal information:

- Full name

- Email address (commerce@ftwearapparel.com is our contact email; we collect your email for communication purposes)

- Mailing address (including shipping and billing addresses)

- Phone number (optional, for order updates and customer service)

- Payment information (e.g., credit card details, PayPal account information) – note that we do not store your full payment information; this is processed by our trusted third-party payment processors (see “Third-Party Service Providers” section below)

- Account credentials (username and password, which are encrypted for security)

- Order history and purchase preferences

- Newsletter subscription status and preferences

2. Non-Personal Information

We also collect non-personal information when you visit our website, which helps us improve our website and services. This information includes:

- IP address

- Browser type and version

- Operating system

- Pages visited on our website

- Time and date of visits

- Referral source (how you found our website, e.g., search engine, social media, or other website)

- Cookies and similar tracking technologies (see “Cookies and Tracking Technologies” section below)

How We Use Your Information

We use your personal and non-personal information for the following purposes:

1. To process and fulfill your orders: We use your name, address, email, and payment information to process your orders, ship your items, and send you order confirmations and tracking updates.

2. To provide customer service: We use your contact information to respond to your questions, concerns, and feedback, and to assist with issues related to your orders, returns, or exchanges.

3. To manage your account: We use your account information to maintain your user account, track your order history, and provide personalized services (e.g., saving your shipping address for future orders).

4. To send marketing communications: If you have subscribed to our newsletter or opted in to receive marketing emails, we may use your email address to send you information about new products, promotions, discounts, and other updates related to ftwearapparel.com. You can unsubscribe from these communications at any time by clicking the “Unsubscribe” link at the bottom of any marketing email.

5. To improve our website and services: We use non-personal information (such as website usage data) to analyze user behavior, identify areas for improvement, and optimize our website’s design, functionality, and content.

6. To comply with legal obligations: We may use or disclose your personal information to comply with applicable laws, regulations, or legal processes (e.g., responding to a subpoena or court order).

7. To prevent fraud and ensure security: We use your information to detect and prevent fraudulent transactions, protect our website and services from security breaches, and ensure the safety of our customers and our business.

How We Protect Your Information

We take extensive measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

- Encryption: We use industry-standard encryption technologies (such as SSL/TLS) to secure data transmitted between your browser and our website, including payment information and personal details.

- Secure storage: Personal information is stored on secure servers with restricted access, and we implement regular security updates and patches to protect against vulnerabilities.

- Limited access: Only authorized employees and third-party service providers (who are bound by confidentiality agreements) have access to your personal information, and they are only allowed to use it for the purposes outlined in this Privacy Policy.

- Payment security: We do not store your full payment information. All payment transactions are processed by trusted third-party payment processors (e.g., PayPal, Stripe) that comply with Payment Card Industry Data Security Standard (PCI DSS) requirements, ensuring your payment information is secure.

- Regular security audits: We conduct regular security audits and assessments to identify and address potential security risks.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons, pixels, and session cookies) to enhance your browsing experience and collect non-personal information about your website usage. Cookies are small text files that are stored on your device when you visit our website.

Types of cookies we use:

1. Essential cookies: These cookies are necessary for the basic functionality of our website, such as allowing you to navigate the site, log into your account, and process orders. They cannot be disabled.

2. Performance cookies: These cookies collect information about how you use our website (e.g., which pages you visit, how long you stay on a page) to help us improve the website’s performance and user experience.

3. Marketing cookies: These cookies are used to track your browsing activity on our website and other websites, allowing us to send you personalized marketing communications and display relevant ads.

You can manage your cookie preferences by adjusting your browser settings. Most browsers allow you to block or delete cookies, but please note that disabling certain cookies may affect the functionality of our website and your ability to place orders or use certain features.

Third-Party Service Providers

We may share your personal information with trusted third-party service providers who assist us in operating our website, processing orders, providing customer service, and conducting marketing activities. These third-party service providers are bound by confidentiality agreements and are only allowed to use your personal information for the purposes for which we have engaged them. Examples of third-party service providers include:

- Payment processors (e.g., PayPal, Stripe) – to process payment transactions securely.

- Shipping carriers (e.g., USPS, UPS, FedEx) – to deliver your orders and provide tracking information.

- Email marketing services – to send newsletters and marketing communications.

- Analytics services (e.g., Google Analytics) – to analyze website usage and improve our services.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes without your explicit consent.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable laws. For example, we retain your order history and account information for as long as your account is active, and for a reasonable period after your account is closed to comply with tax and legal obligations. Non-personal information may be retained indefinitely for analytical purposes.

When your personal information is no longer needed, we will securely delete or anonymize it to prevent unauthorized access.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

1. Right to access: You have the right to request a copy of the personal information we hold about you.

2. Right to correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

3. Right to deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions (e.g., if we need to retain it to comply with legal obligations).

4. Right to opt out: You have the right to opt out of receiving marketing communications from us at any time.

5. Right to data portability: You have the right to request that we provide you with your personal information in a structured, machine-readable format, which you can then transfer to another service provider.

To exercise any of these rights, please contact us at commerce@ftwearapparel.com with your request, and we will respond within a reasonable time frame (in accordance with applicable laws).

Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will immediately delete that information and notify the parent or guardian.

Changes to Privacy Policy

VELOCITYVEST COMMERCE LLC reserves the right to modify this Privacy Policy at any time. Any changes will be posted on our website (ftwearapparel.com) and will take effect immediately upon posting. We recommend checking this page regularly for updates. If we make significant changes to this policy, we may notify you via email (if you have provided your email address) or through a prominent notice on our website.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at commerce@ftwearapparel.com.